About Amaanat: Artisanale Fabrique for Today; Uplifting Traditional Arts and Artisans
Amaanat denotes the beautiful treasures that we keep for life. Thus Amaanat, under the aegis of The Creative Living Foundation, helps promote India's Amaanat - the ancient and precious artistic traditions in clothes and crafts. Our ancient arts of weaving, with their intricate and delicate design, need to be preserved and perpetuated. These classic creations in vibrant colors are borne of personal dedication. A traditional sari, for instance, will go through a number of hands and processes; each one adding value to it with adoring attention and creative concentration.
Amaanat, through its values-based commerce, is one such link in this beautiful chain of creativity. Our role is to spread awareness about our invaluable heritage and make available a wide range of quality creations at appropriate prices and bearing a modern sensibility while retaining their heritage specialty. We aspire that rural artisans can prosper by practicing their craft, perfected over generations. We thus ensure that their products are valued and wanted in urban markets and society. We believe that this greater market exposure will in turn bring more entrepreneurship and innovation back into the field; giving the much needed momentum to weavers and theirs crafts. Fabricated by patient hands that move to the rhythm of ancient knowledge, these saris, suits or stoles may then also serve as visible reminders in our stressful living of the serenity and beauty that can be constructed, in cloth or character, through creative thinking and living. Amaanat operates a "Weavers Development Fund" that supports education of the children of traditional weavers so that they too are encouraged to follow in their parents footsteps and take our arts to a new level of expertise.